Founded in 1988 by the husband and wife team of Paul Jenkins and Miriam Goldberger, Wildflower Farm began as wholesale dried flower growers. In 1991, Wildflower Farm expanded to become a pick your own flower farm. This quickly attracted the attention of people in Southern Ontario, drawing thousands of people to the farm during the summer months.
Trial and error led to the development of the drought-tolerant, low maintenance turf grass Eco-Lawn‚Ñ¢ from a blend of seven fine fescue grasses, a move which has changed the face of "lawnscaping" for homeowners and businesses across North America.
Tens of thousands of homeowners, businesses, governments and municipalities now enjoy the benefits of reduced mowing and reduced watering, while at the same time eliminating the use of dangerous lawn chemicals.
Originally located on a 100 acre farm near Schomberg, Ontario, in the autumn of 2004, Wildflower Farm moved the entire operation to a farm near Coldwater, Ontario to concentrate on creating the largest native seed production facility in Ontario.